SEO Glossary

Posted on: June 12th, 2012 by admin No Comments

AdSense
Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website’s content pages and earn money. Because the ads are related to what your visitors are looking for on your site or matched to the characteristics and interests of the visitors your content attracts you’ll finally have a way to both monetize and enhance your content pages.

Agent Name
This is the name of the Crawler/spider that is currently visiting a page. Spider is a robot sent out by search engines to crawl pages.

Body Links
Hypertext links placed within the main content of a Web page.

Banned
When a search engine blocks your site from appearing in its search results.

Black Hat SEO
It is optimizations that are against search engine guidelines. If you step too far over the mark, your site may be penalized or even removed from the index.

Cache
Copies of web pages stored on search engine’s database.

Churn
The process by which a search engine regularly or occasionally changes listings in its results due to content or algorithmic factors. Churn is normal for most queries.

Doorway
A document with a small amount of intended to rank well specifically for one targeted expression. Strongly recommend to not to use this technique.

Landing Page
A content-rich doorway most often used to receive PPC traffic. Copy is written for the visitor, not the search engine, making a sales pitch.

Link Wheel
Creating no. of pages on free sites along with few text and get back link to a specific website.

Search Result
The search listings provided by a search engine in response to a query.

Search Visibility
The extent to which a Web site can be found in search engine results across all queries.

SEO Specialist – SEO Technician

Alt Tag
An HTML attribute specified in the IMG tag (<img src=””>) to provide alternate text when an image on a Web page cannot be displayed.

Title Tag
A title tag is a piece of HTML code that describes specific web pages content. The Title Tag is what the user see at the top of the browser window.

Hyperlink
Hyperlink is a link on a page that connects you to another spot on the page or, a separate page, or another website.

Search Engine Algorithm
An algorithm is an operational programming rule that determine how a search engine indexes content and displays the results to its users.

Search Engine Spiders
Search Engine Spiders are used by search engines to index web sites so that they (spiders) can add into their database and can use to display the results to the end users.

Search Engine Result Page
A search engine results page short form is SERP, is the listing of web pages returned by a search engine when someone hits a keyword on search box.

Website Directory
Directory sites is a kind of directory where wide range of sites are kept under different directory based on their industries.

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